Redwood Lumber
Brand identity design
How a complete visual overhaul helped one growing company finally look the part.
From invisible to unforgettable, and the revenue growth that followed
Redwood Lumber had been operating for three years with a logo designed in an afternoon and a color palette chosen by the owners children. The business was growing, but the brand wasn’t keeping up. Prospective clients were landing on their website and leaving without making contact.
They came to Designer with one clear goal: look like the company they had already become. Redwood Lumber soon had a complete visual identity: a new logo system, a refined color palette, updated typography, and a brand guidelines document. The rebrand rolled out in a single coordinated push.
The results were immediate. Website inquiry rates climbed 40% in the first 90 days. Their sales team reported that prospects were arriving at calls already sold on the quality of the business. One enterprise client later admitted the rebrand was the reason they shortlisted Redwood Lumber.
Deliverables:
- Logo Design
- Typography
- Color Palette
- Iconography
- Brand Guidelines
“We’d been telling people we were a serious company for three years. After the rebrand, we didn’t have to tell them anymore. The brand did it for us.”
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